First Annual Digital Storytelling Convening
Featuring Chip Heath, NY Times bestselling author of Made to Stick
How can your organization use digital stories to advance your mission, raise funds, conduct outreach activities, and participate in the online multimedia revolution?
CTFC is bringing together nonprofit digital storytelling practitioners together for a DSI convening featuring our first ever Digi Awards!
Chip Heath , author of the New York Times bestselling book Made to Stick: Why Some Ideas Fail and other Succeed will kick off a day of learning and collaboration. The focus of the convening will be on digital distribution: once you have created your story, how do you get your ideas out to a broader audience?
Join us and check http://zerodivide.pbwiki.com/ for the latest updates for this event.
Event Information
Monday, April 2nd, 2007
9:00 am – 4:00 pm
Room 609, 6th Floor
RSVP rsvp@BAVC.org
Why Attend
- Bestselling author Chip Heath help you create “sticky” stories and messages
- Networking with fellow storytellers, funders and distribution experts
- Success stories and case studies presented by organizations who use media effectively
- Live demonstration workshops for video streaming/podcasting
- Free Lunch! with open screening for attendees
- Story development contest and interactive pitch sessions
Who Should Attend
- Community organization leaders interested in digital storytelling
- CTFC grantees
- Potential business partners
- Digital media content production and distribution professionals
What to Bring
- A digital story (less than four minutes) on DVD, if you would like to share one during the open screening at lunch
- Business cards and materials about your organization for fellow attendees
- A discussion guide or outreach materials, if you would like to workshop them or get feedback from other
- A laptop, if you would like to follow along with demonstrations
Info for link
SF State's Downtown Campus is located in the Westfield San Francisco Centre on Market at Powell. Check in with reception on the 6th floor; we will be in room 609.
Map, driving directions, public transportation, and parking:
http://www.cel.sfsu.edu/contact/index.cfm#downtown-campus
About Chip Heath
Mark Twain observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas—nonprofit leaders, educators, politicians, business people and others—struggle to make their ideas “stick.”
Why do some messages thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick: Why Some Ideas Fail and others Succeed, Stanford professor and idea collector Chip Heath, along with his brother/co-author Dan why certain “naturally sticky” ideas spread without external help in the form of marketing dollars, PR assistance, or the attention of leaders
Made to Stick is currently a NY Times, BusinessWeek, and Wall Street Journal Best-Seller. Chip has been featured in Time, U.S. News & World Report, People, Fast Company, Inc., on The Today Show and on NPR's Morning Edition.
Chip examines why certain ideas - ranging from urban legends to folk medical cures – survive and prosper in the social marketplace of ideas. Why is it that urban legends stick in the back of our minds? And why is it that you can’t get that clever little auto insurance commercial out of your head? Chip will answer these questions and help you, as a digital storyteller, create messages that will break through the larger marketplace of ideas and stick to what’s important.
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